Tired of Trunk Shows? Try a “Jewelry Styling” Event
October 30, 2018 by AMY ELLIOTT
Last week, jewelry designer Alexis Kletjian, who also owns a jewelry gallery boutique, teamed up with fellow Kennett Square, Pa., business Unionville Saddle on a collaborative fashion and jewelry styling event. Called “Golden Hour: A Night of Fall Transition,” the celebration gathered the area’s most fashionable shoppers—Kletjian’s jewelry-loving clients and those who flock to Unionville Saddle to work with owner David Ferron on bespoke special-occasion gowns, made-to-measure shirts and suiting, and superchic handmade knits.
“I was inspired to collaborate with Ferron out of my clients’ needs to have the right blouses and dresses to wear with the jewelry they have already invested in,” says Kletjian. “It couldn’t have been more perfect to work with someone who cares as much as I do about the smallest of details.”
It was a festive evening centered on the latest necklines, hemlines, and the kinds of silhouettes and fabrics that look best when decorated with a thoughtfully layered selection of necklaces, earrings, and bracelets that can take you from day to night and more.
Ferron created a fall lookbook in conjunction with the event; he and Kletjian relied on these images to create promotional assets for it. “We shared the images via Facebook, Instagram, and in Instagram stories,” says Kletjian. “We mailed printed invitations to a select few, emailed our databases, and passed out flyers to clients who came into our stores ahead of the event.”
More than 50 guests attended the event, where they received on-site styling advice from wardrobe consultant Suzie Gaffney and had the opportunity to try on Kletjian’s signature pieces, including the pendant shown below.
Kletjian has a keen eye for antique jewels and carries a hand-picked selection in her gallery. These were on offer at the Golden Hour event, as were other designers that Kletjian carries in the gallery.
To be clear, this wasn’t, in Kletjian’s words, a selling event. “It was an opportunity to have a discussion about fashion and jewelry and how our clients feel about what they own and how they can wear it,” she says. “People love to share their stories about their favorite pieces, and I love to listen. Listening is the key to selling [in the moment] and down the road.”
“I am often told that people feel intimidated to come into my gallery,” says Kletjian. “Being in a casual environment [like the Golden Hour event] breaks down barriers. At the end of the day, I’m just a girl who loves jewelry and is passionate about finding the right homes for the pieces I create and the designers I carry.”